Live stock-feed campaigns
We connect your inventory feed so ads show the cars you actually have, with price and mileage, and pause the moment a car sells.
Vehicle adsPMaxFeed rules
Nissan, Wellington and AWC trust us
PPC for car dealerships and automotive brands
Search and social campaigns that fill test drive slots, move aged stock and bring in service bookings, measured per site and per model.
Channels we typically run
The mix depends on your stock, sites and margins.
- Google SearchModel and stock searches
- Performance Max + vehicle adsLive stock feed
- Meta AdsLocal awareness and offers
- Microsoft AdsExtra search reach
What we optimise to
Cost per test drive and per sale
The problem
Car buyers research for weeks. Most campaigns only see the last click.
Challenge 01
Stock changes daily
Ads keep promoting cars that sold last week, while new arrivals sit without traffic.
Challenge 02
Every site competes with the others
Dealer groups end up bidding against themselves on brand and model terms.
Challenge 03
Leads go offline
Calls, walk-ins and finance applications rarely make it back into the ad platform, so it optimises to the wrong thing.
How we run it
Campaigns built around your stock and your showrooms.
Site-by-site targeting
Each showroom gets its own radius, budget and reporting, so groups stop competing with themselves.
Location targetingBudgets per site
Model and offer search
Tight campaigns for new, used, Motability, finance and servicing, each with its own landing page and message.
SearchAd copy
Offline conversion tracking
Test drives, calls and sales from your CRM go back into Google and Meta, so bidding favours buyers rather than browsers.
Call trackingCRM importGA4
Results
Results from automotive clients
+214%
Test drive bookings from search in six months, at a 38% lower cost per booking.
Google Ads
7.2x
Return on ad spend from local dealership search and Performance Max.
Google Ads
+89%
Enquiries from Google Ads after a full account rebuild, at a 31% lower cost per lead.
Google AdsWorking with us
Built for dealers, groups and automotive brands
Every account is run by a dedicated senior strategist, with clear reporting each month.
- Reporting per site, per brand and per model
- Stock feeds kept clean and in sync
- Manufacturer co-op and brand guidelines respected
- Aftersales and servicing campaigns alongside sales
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
5.0
Verified reviews on Clutch →
Also 5.0 · Top rated service 2026 on Google
FAQ
Automotive PPC questions
Other industries
Do you work with franchised dealers and independents?
Yes. We work with franchised dealer groups, independents and automotive brands. The setup differs, especially around manufacturer guidelines and co-op funding, and we plan for that from the start.
Can you advertise our live used stock?
Yes. We connect your stock feed to Google so vehicle ads and Performance Max show the cars in your forecourt, with price and mileage. When a car sells, it drops out of the ads.
How do you track sales that happen in the showroom?
We set up call tracking and import outcomes from your CRM or DMS into Google Ads and Meta. That lets the platforms learn which clicks become test drives and sales.
What about finance offers in ads?
Finance messaging in UK ads has to follow FCA rules, and Google may ask for financial services verification. We work from your approved finance wording so offers stay compliant.
Do you run aftersales campaigns too?
Yes. Servicing, MOT and parts campaigns usually run alongside sales and are often some of the most profitable in the account.
Free PPC audit
Get a free audit of your dealership ads
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962