Policy-first planning
We check treatments, keywords and claims against current Google and Meta policies before building, so campaigns don’t get stuck in review.
Health policyCertification
Policy-safe campaigns
PPC for private clinics and healthcare
Google and Meta campaigns for private clinics, physiotherapy, dental, aesthetics and pharmacy businesses that fill appointment books without breaking ad policy.
Channels we typically run
Every campaign is checked against current health ad policies.
- Google SearchTreatment and local searches
- Google Business Profile + localMap and near me searches
- Meta AdsAwareness, within health policies
- Microsoft AdsExtra search reach
What we optimise to
Cost per booked appointment
The problem
Health is one of the most restricted categories in paid media.
Challenge 01
Policy restrictions
Prescription medicines, some treatments and claims are restricted, and online pharmacies need certification to advertise.
Challenge 02
Limited audience targeting
Health is a sensitive category, so remarketing and personalised audiences are restricted on Google and Meta.
Challenge 03
Bookings happen elsewhere
Patients call reception or book through a practice system, so conversions often go untracked.
How we run it
Campaigns that respect the rules and still fill the diary.
Treatment-led search
Separate campaigns for each treatment and location, each with a landing page that answers patient questions clearly.
SearchLanding pages
Booking tracking
Calls and online bookings from your practice system are tracked, so you see cost per appointment rather than cost per click.
Call trackingBooking integrations
Privacy-aware measurement
Tracking is set up with patient privacy in mind, without sending health details to ad platforms.
GA4Consent mode
Working with us
Built for clinics and healthcare providers
Every account is run by a dedicated senior strategist, with clear reporting each month.
- Ads and pages checked against health policies
- Reporting per treatment and per clinic
- No health details passed to ad platforms
- Claims kept factual and within the rules
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
5.0
Verified reviews on Clutch →
Also 5.0 · Top rated service 2026 on Google
FAQ
Healthcare PPC questions
Other industries
Can we advertise treatments on Google?
Most private treatments can be advertised, but some are restricted and prescription medicines can’t be promoted to the public in the UK. We check what you offer against current policy before building anything.
Do online pharmacies need certification?
Yes. Google requires online pharmacies to be certified before they can advertise, and you will need to be registered with the relevant UK regulator. We can help you through the application.
Why can’t we retarget website visitors?
Health is a sensitive category, so Google and Meta restrict personalised advertising based on health conditions. We rely more on search intent, location and broad audiences instead.
Can you track bookings made by phone?
Yes. Call tracking shows which campaigns drive calls, and where your booking system allows it we import confirmed appointments as conversions.
Do you work with the NHS?
Our work is with private providers, clinics and healthcare businesses.
Free PPC audit
Get a free audit of your clinic ads
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962