Feed optimisation
We rewrite titles, fix attributes and clear disapprovals so your products show for the searches that sell them.
Merchant CenterFeed rules
Run against your margins
PPC for e-commerce brands
Shopping, Performance Max, Meta and Amazon campaigns run against your margins, so more revenue means more profit.
Channels we typically run
Based on your catalogue, margins and where your customers buy.
- Google Shopping + PMaxProduct feed
- Meta AdsProspecting and catalogue retargeting
- Amazon AdsSponsored Products and Brands
- Microsoft ShoppingLower CPC search reach
What we optimise to
Profit on ad spend, not just ROAS
The problem
Revenue can grow while profit shrinks.
Challenge 01
ROAS hides the real picture
A 5x return on a low-margin product can lose money once costs, returns and shipping are counted.
Challenge 02
Messy product feeds
Weak titles, missing attributes and disapproved products quietly limit how often you show.
Challenge 03
Performance Max as a black box
Without structure, PMax spends on branded searches and best sellers it would have won anyway.
How we run it
Campaigns built around products, margins and customers.
Margin-based structure
Products are grouped by margin and performance, with targets that match what each can afford to spend.
PMaxShoppingCustom labels
Full-funnel Meta
Creative testing for new customers and catalogue ads for returning visitors, measured against new revenue.
Meta AdsCreative testing
Amazon alongside Google
Where you sell on Amazon, we run Sponsored Products and Brands so both channels support each other.
Amazon AdsMarketplace
Results
Results from retail clients
5.4x
Return on ad spend for scooter sales, with hire enquiries up 160% year on year.
Google AdsWorking with us
Built for online shops and DTC brands
Every account is run by a dedicated senior strategist, with clear reporting each month.
- Targets set on margin, not just revenue
- Product feeds cleaned and kept in shape
- Works with Shopify, WooCommerce and other platforms
- New and returning customer revenue reported separately
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
5.0
Verified reviews on Clutch →
Also 5.0 · Top rated service 2026 on Google
FAQ
E-commerce PPC questions
Other industries
Do you work with Shopify stores?
Yes. We work with Shopify, WooCommerce, Magento and most other platforms. The main requirements are a clean product feed and reliable conversion tracking.
Should we use Performance Max or Standard Shopping?
Often both. PMax can scale well, but Standard Shopping gives more control. We decide based on your catalogue, data and margins, and separate brand traffic so results aren’t flattered.
What is profit on ad spend?
It is the profit left after product costs, compared with what you spent on ads. It gives a truer view than ROAS, which only looks at revenue.
Do you manage Amazon Ads too?
Yes. We run Sponsored Products, Sponsored Brands and Sponsored Display for brands selling on Amazon.
How long before we see results?
Feed and structure fixes often show within weeks. Bigger gains from testing and scaling usually build over the first two to three months.
Free PPC audit
Get a free audit of your e-commerce ads
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962