Niche and specialist targeting
We find the products and terms where you can win, from specialist cover to local brokers, instead of fighting aggregators head on.
SearchKeyword research
Compliance-aware campaigns
PPC for insurance and financial services
Paid search and social for brokers, insurers, lenders and advisers, built around cost per policy or application rather than cost per click.
Channels we typically run
Every channel goes through your compliance sign-off.
- Google SearchQuote and comparison searches
- Microsoft AdsStrong for older, higher-value audiences
- Meta AdsLead forms and retargeting
- YouTubeBrand and trust building
What we optimise to
Cost per policy or funded application
The problem
Clicks are expensive, rules are strict and aggregators dominate the results.
Challenge 01
Some of the highest CPCs in search
Insurance, mortgage and loan terms are expensive, so wasted clicks hurt quickly.
Challenge 02
Strict advertising rules
Financial promotions must follow FCA rules, and Google requires financial services verification for many UK advertisers.
Challenge 03
Aggregators at the top
Comparison sites outbid smaller firms on generic terms, so you need a sharper angle.
How we run it
Spend focused on the searches that turn into policies.
Compliance built into the workflow
Ad copy and landing pages go to your compliance team before launch, with a clear record of what was approved.
FCA rulesSign-off log
Quality over volume
Forms and calls are tracked through to quotes, policies and applications, so bidding favours customers who complete.
Offline conversionsCall tracking
Microsoft Ads alongside Google
Bing often reaches older, higher-value audiences at lower CPCs, which suits many financial products.
Microsoft AdsAudience targeting
Working with us
Built for regulated firms
Every account is run by a dedicated senior strategist, with clear reporting each month.
- Copy approved by your compliance team before launch
- Google financial services verification handled with you
- Reporting on policies and applications, not just leads
- No guarantees or claims your firm can’t support
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
5.0
Verified reviews on Clutch →
Also 5.0 · Top rated service 2026 on Google
FAQ
Insurance and finance PPC questions
Other industries
Do we need to be FCA authorised to advertise?
For most regulated financial products, yes. Financial promotions in the UK have to be issued or approved by an FCA-authorised firm and be fair, clear and not misleading. We work within your permissions and your compliance team’s guidance.
What is Google’s financial services verification?
Google requires many advertisers promoting financial services in the UK to complete verification and show FCA authorisation. We help you through the process before campaigns go live.
Can you compete with comparison sites?
Usually not on the broadest terms, and it rarely pays to try. We focus on specialist products, local searches and your brand, where smaller firms can win at a sensible cost.
Who signs off the ads?
You do. We draft the copy and landing page wording, your compliance team approves it, and nothing goes live without that sign-off.
Do you work with insurers and brokers?
Yes, as well as lenders, mortgage brokers, wealth managers and financial advisers. We are not a regulated firm ourselves and don’t give financial advice.
Free PPC audit
Get a free audit of your financial services ads
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962