Reach 700+ million users on the Microsoft Search Network. Lower competition and higher-quality traffic make Microsoft Ads a valuable addition to your PPC strategy.
Average CPC vs Google
Higher household income vs Google avg
Age group forms the core audience
From Bing Search to Microsoft Audience Network, we maximise your reach across Microsoft properties.
Bing Search Campaigns
Appear at the top of Bing, Yahoo, and AOL search results. Target high-intent searchers with lower competition and costs than Google.
LinkedIn Profile Targeting
Unique to Microsoft: target users based on their LinkedIn company, job function, and industry data. Perfect for B2B campaigns.
Microsoft Audience Network
Extend your reach beyond search with native ads on MSN, Outlook.com, and premium partner sites with engaged audiences.
Shopping Campaigns
Showcase products on Bing Shopping with often lower costs per click than Google Shopping. Import your Google Shopping feed easily.
Many businesses overlook Microsoft Ads, but they’re missing out on a highly engaged, affluent audience at lower costs.
B2B Companies
LinkedIn targeting makes this ideal for reaching decision-makers
Enterprise Software
Higher-income users are more likely to purchase premium solutions
Financial Services
Affluent, educated audience matches financial product buyers
Healthcare
Mature audience actively researches health services
Professional Services
Desktop-heavy users seeking consultants and service providers
E-commerce
Lower costs mean higher profit margins on product sales
You can start with as little as £1,000-£2,000/month since costs are lower than Google. Many businesses allocate 20-30% of their Google Ads budget to Microsoft Ads as a starting point.
Absolutely! In fact, we recommend it. Microsoft makes it easy to import campaigns from Google Ads, and you can reach a different audience at lower costs without much additional work.
Microsoft Advertising is the platform name (formerly Bing Ads). Your ads appear on Bing, Yahoo, AOL, and the Microsoft Search Network.
Yes, especially because of lower competition and costs. Small businesses often see better ROI on Microsoft Ads because they can compete without massive budgets.
LinkedIn Ads are separate from Microsoft Advertising. We can manage both, but they’re different platforms with different features and pricing.
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