Postcode-level targeting
We map your install area and exclude what you can’t cover, so you only pay for homeowners you can serve.
Location targetingExclusions
Lead generation for installers
PPC for home improvement and energy businesses
Homeowner leads for solar, heat pumps, boilers, windows and other home improvements, in the postcodes your teams can reach.
Channels we typically run
The right mix depends on your products and install capacity.
- Google SearchHigh-intent quotes
- Meta AdsLead forms and retargeting
- Performance MaxExtra reach when tracked well
- Microsoft AdsOlder homeowners on Bing
What we optimise to
Cost per qualified survey booked
The problem
Lots of leads is easy. Leads your surveyors want to visit are harder.
Challenge 01
Low-quality form fills
Renters, people outside your area and price shoppers fill your pipeline and waste your sales team’s time.
Challenge 02
Seasonal demand
Boiler and heating searches spike in cold snaps, and budgets that stay flat miss the peaks.
Challenge 03
Grant and scheme confusion
Searches around schemes bring curious clicks, and claims in ads have to be accurate and up to date.
How we run it
Leads screened before they reach your team.
Qualifying lead forms
Questions on ownership, property type and timescale filter out poor fits before a salesperson picks up the phone.
Landing pagesMeta lead forms
Demand-led budgets
Budgets move with weather and season, so you spend more when people are actively looking.
SeasonalityBid strategy
Lead quality feedback
Surveys booked and jobs won go back into Google and Meta, so the platforms chase installs rather than enquiries.
CRM importOffline conversions
Working with us
Built for installers and home improvement firms
Every account is run by a dedicated senior strategist, with clear reporting each month.
- Spend matched to install capacity
- Lead quality reported, not just lead volume
- Accurate wording on grants and schemes
- Call tracking for phone-first customers
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
5.0
Verified reviews on Clutch →
Also 5.0 · Top rated service 2026 on Google
FAQ
Home and energy PPC questions
Other industries
Which home improvement businesses do you work with?
Solar and battery installers, heat pump and boiler engineers, window and door companies, roofing, extensions and similar trades. The approach is the same: qualified homeowner leads in your area.
Can you mention government schemes in ads?
Yes, as long as the claims are accurate and current. Ads that misrepresent eligibility or imply government endorsement can be disapproved, so we keep wording factual and link to clear information.
How do you stop poor-quality leads?
We tighten targeting, add qualifying questions to forms and import which leads became surveys or jobs. Over time the platforms learn to find more of the right homeowners.
Is Google or Meta better for installers?
Search usually brings the highest intent. Meta works well for awareness and lead forms, and often costs less per lead. Most installers do best with both, measured on cost per survey.
What budget do we need?
It depends on your area and products. On the free audit we look at search volumes and costs in your postcodes and give you a realistic starting range.
Free PPC audit
Get a free audit of your lead generation
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962