Certification and policy checks
We help you through Google certification and check keywords, ads and landing pages against current policy before anything goes live.
Google certificationHealth policy
Certification and policy handled
PPC for pharmacies and online pharmacies
Google and Meta campaigns for independent, multiple and online pharmacies. More bookings for services and more sales of over-the-counter products, inside the advertising rules.
Channels we typically run
What you can run depends on your certification and what you sell.
- Google SearchServices and local searches
- Google ShoppingOTC and health products
- Meta AdsVaccinations and local services
- Microsoft AdsExtra search reach
What we optimise to
Cost per consultation booked or order
The problem
Pharmacy is one of the most tightly controlled areas in paid media.
Challenge 01
Certification comes first
Google and Meta both require online pharmacies to be certified before they can advertise, and applications take time.
Challenge 02
Prescription medicines can’t be advertised
UK law bans advertising prescription-only medicines to the public, so campaigns have to be built around services, not drug names.
Challenge 03
Local and online at once
Many pharmacies need footfall for walk-in services and online orders for products, with different goals for each.
How we run it
Campaigns built around your services, your stock and the rules.
Service-led search
Campaigns for flu jabs, travel vaccinations, consultations and other services, each with a booking page and clear pricing.
SearchLanding pages
Shopping for OTC products
A clean product feed for over-the-counter medicines and health products, with titles and attributes that meet Merchant Center rules.
ShoppingMerchant Center
Booking and order tracking
Bookings and orders are tracked as conversions without passing any patient or health details to the ad platforms.
GA4Consent mode
Working with us
Built for community and online pharmacies
Every account is run by a dedicated senior strategist, with clear reporting each month.
- Certification applications handled with you
- Ads checked against UK medicines rules
- Separate reporting for services and products
- Seasonal pushes for flu and travel clinics
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
5.0
Verified reviews on Clutch →
Also 5.0 · Top rated service 2026 on Google
FAQ
Pharmacy PPC questions
Other industries
Do we need certification to run Google Ads?
Online pharmacies need Google certification before they can advertise, and you must be registered with the General Pharmaceutical Council. We help you prepare the application and set up campaigns once it is approved.
Can we advertise weight loss injections?
Not by name. Prescription-only medicines can’t be advertised to the public in the UK, and regulators have been strict about weight loss services. We can promote consultations within the rules and you approve the wording.
Can we advertise flu jabs and travel vaccinations?
Yes. Pharmacy services are some of the most effective things to advertise locally, especially when budgets rise ahead of flu season and peak travel months.
Do you work with independent pharmacies?
Yes. We work with independents, small groups and online pharmacies. Independents often do best with tight local search and service campaigns.
Can you run Shopping ads for our products?
Yes, for over-the-counter medicines and health products that meet Google’s rules. We set up and maintain the product feed.
Free PPC audit
Get a free audit of your pharmacy ads
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962