Service-level campaigns
Each practice area or service gets its own campaign, budget and landing page, so spend follows the work you want.
SearchLanding pages
Wildfire and Hair and Son trust us
PPC for professional services firms
Google Ads for solicitors, conveyancers, accountants, estate agents and consultancies. Fewer wasted clicks, more enquiries worth calling back.
Channels we typically run
Most firms start with search, then add social.
- Google SearchService and local searches
- Microsoft AdsBusiness and older audiences
- Meta AdsValuations and local awareness
- YouTubeBrand and trust
What we optimise to
Cost per qualified enquiry
The problem
One good client is worth a lot. Most clicks aren’t from them.
Challenge 01
Expensive, broad keywords
Terms like solicitor or accountant attract students, job seekers and people wanting free advice.
Challenge 02
Enquiries that never become clients
Volume looks fine in the dashboard but the team spends hours on calls that go nowhere.
Challenge 03
Local competition
Firms in the same town bid on the same terms, pushing costs up for everyone.
How we run it
Fewer, better enquiries for your fee earners.
Aggressive negative keywords
We filter out jobs, free advice, DIY and other searches that never turn into fee-paying clients.
Search termsNegatives
Local and radius targeting
Ads focus on the areas you serve, with stronger bids close to your offices.
Location targeting
Enquiry quality tracking
Calls and forms are tracked and marked as qualified, so bidding learns which enquiries become instructions.
Call trackingOffline conversions
Results
Results from professional services clients
+312%
Qualified leads from Google Search in the first 90 days, with wasted spend cut by a third.
Google Ads
-46%
Cost per valuation request from homeowners across Google and Meta, after a creative and audience rebuild.
Google Ads + Meta AdsWorking with us
Built for firms that sell expertise
Every account is run by a dedicated senior strategist, with clear reporting each month.
- Ad copy that respects your regulator’s rules
- Reporting on qualified enquiries and instructions
- Budgets split by practice area or service
- Valuation and lead campaigns for estate agents
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
5.0
Verified reviews on Clutch →
Also 5.0 · Top rated service 2026 on Google
FAQ
Professional services PPC questions
Other industries
Which firms do you work with?
Solicitors, conveyancers, accountants, estate agents, recruiters, consultancies and other firms that sell expertise. Wildfire and Hair and Son are two examples on this page.
Do you know the rules for legal advertising?
Law firms have to follow SRA rules on publicity, and Google has its own policies too. We write copy within those rules and you approve it before it goes live.
How do you improve enquiry quality?
Tighter keywords, strong negative lists, clearer landing pages and feedback on which enquiries became clients. That last step matters most.
Does PPC work for estate agents?
Yes, particularly for valuation requests. Hair and Son use Google and Meta to bring in homeowner valuations at a lower cost per request.
Can we run ads only during office hours?
Yes. We can schedule ads around when your team can answer calls, or switch call ads to forms out of hours.
Free PPC audit
Get a free audit of your firm’s ads
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962