CRM-connected tracking
Demos, opportunities and closed deals from HubSpot, Salesforce or Pipedrive go back into the ad platforms.
Offline conversionsCRM
Optimised to pipeline
PPC for SaaS and technology companies
Paid search and paid social for SaaS and tech companies, optimised to demos, pipeline and revenue rather than sign-ups.
Channels we typically run
We focus on the channels that move pipeline for you.
- Google SearchCategory and competitor searches
- Microsoft AdsB2B reach on Bing and Edge
- Meta AdsRetargeting and lookalikes
- YouTubeProduct demos and education
What we optimise to
Cost per qualified demo and pipeline value
The problem
Cheap sign-ups often turn into very expensive customers.
Challenge 01
Optimising to the wrong goal
Campaigns that chase free trials and form fills rarely line up with paying customers.
Challenge 02
Long, multi-person buying cycles
Several people research over weeks, so the first click gets lost by the time a deal closes.
Challenge 03
Expensive category terms
Software keywords are competitive, and broad terms attract students and job seekers.
How we run it
Paid media connected to your CRM and your pipeline.
Intent-led search
Campaigns for category, problem, comparison and competitor searches, each with a page built for that intent.
SearchLanding pages
Retargeting with purpose
Visitors who viewed pricing or docs get relevant follow-up, from case studies to demo offers.
Meta AdsDisplayAudiences
Reporting on pipeline
Monthly reporting shows spend against pipeline and revenue, not just leads.
Looker StudioGA4
Working with us
Built for SaaS and tech teams
Every account is run by a dedicated senior strategist, with clear reporting each month.
- Bidding tied to qualified pipeline
- Clean handover to your sales team
- Separate reporting for trials, demos and deals
- Works alongside your in-house marketing team
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
5.0
Verified reviews on Clutch →
Also 5.0 · Top rated service 2026 on Google
FAQ
SaaS PPC questions
Other industries
Do you run LinkedIn Ads?
Our core channels are Google, Microsoft, Meta and Amazon. For B2B SaaS we often use Microsoft Ads to reach business audiences on Bing at a lower cost than other options.
Can you connect our CRM to Google Ads?
Yes. We import qualified leads, opportunities and closed deals from HubSpot, Salesforce, Pipedrive and similar tools, so Google bids on the clicks that turn into revenue.
Should we bid on competitor names?
It can work well if you have a clear reason to switch and a page built for it. We test it carefully and keep trademark rules in mind.
Do you work with startups?
Yes, as long as there is enough budget and a clear offer to test. On the free audit we will tell you honestly if PPC is the right channel at your stage.
How do you report results?
Monthly reports and a live dashboard show spend, demos, pipeline and revenue by campaign, with a call to talk through what we are changing next.
Free PPC audit
Get a free audit of your SaaS ads
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962